It all began with one planner that would change the game. Since then, our founder Jen has established a family of coveted Edit planners to structure your life with ease. She also recently made a trans-continental move to England with her young family in tow, pushing pause on Alexa Lily.

The 2025 collection pays homage to this evolution with a fresh brand identity and an incredible artist collab with Aureum Design, whose 2025 hand-drawn covers are imbued with whimsy, charm and sophistication.